Krésha is an Indian designer known for her detailed embellishments and the creation of the “lovestory lehenga”.
Krésha creates clothing for what she discovered women want: effortless and fresh wearable pieces delivered with fine Indian inspired craftsmanship.
SEAM TO REALITY
Creative Director, Krésha Bajaj is no stranger to the fashion world, with over 10 years of experience and hails from a family that has pioneered in bespoke wear. At the tender age of 4, Krésha started sketching ideas, when most children were outdoors playing; Krésha’s playground was her father’s tailoring shop. To channel this passion, she decided to study the intricacies and beauty of fashion. Over the span of 8 years, she studied in some of the world’s most distinguished fashion colleges including London College of Fashion, Parsons in New York and Paris and Fashion Institute of Design & Merchandising in Los Angeles, before deciding to return home to Mumbai. Diving into the industry head on, Krésha launched her e-commerce website, Koëcsh. She was soon invited to showcase her collection at Lakme Fashion Week, which garnered a lot of appreciation for being avant-garde and unique. As the years passed by, her designs started to evolve as did she.
“Travels and the underwater world have always been a great influence on me as a creator” - KRÉSHA BAJAJ
THE BIRTH OF A BRAND
The birth of Krésha Bajaj the brand; from fabrics to embroidery and textures to colours, each piece of clothing tells its own story with the utmost care in detailing and finishing.
A perfectionist with an impeccable eye for beautiful things, Krésha aims to maintain a standard that will be timeless.
Krésha’s commitment to her customers is what makes the brand all the more special- she wants to give girls and women an intimate experience, one where they personally feel connected to the brand. And the brand aims at giving women a deep sense of pride in femininity, honouring women to feel comfortable and confident by wearing bold and beautiful silhouettes.
Krésha Bajaj, the flagship store was launched in Mumbai in November 2018, an ode to all things beautiful, mysterious with a splash of fantasy.